UBA deepens customers’ value with SME card

The United Bank for Africa Plc has introduced a bespoke financial solution designed specifically for Small and Medium Enterprises called UBA SME Card.

A statement from the lender on Tuesday indicated that the latest product is aimed at boosting value for its customers.

The bank will reiterate its unwavering commitment to increasing its investment in cutting-edge technology and training to support the growth of SMEs in Nigeria and beyond adding that the move will help them contribute meaningfully to their economies and the continent as a whole.

Speaking at the unveiling of the card during the 38th Lagos International Trade Fair, at Tafawa Balewa Square, in Lagos on Monday, the Group Head of Retail and Digital Banking at UBA, Shamsideen Fashola, explained that the bank’s investment in cutting-edge technology is currently yielding tangible business value.


Fashola added that this high-level commitment has proven to be instrumental in delivering enhanced customer experiences and optimising operational efficiency which has continued to yield positive outcomes from all areas of the business.

This feat, Fashola noted, continues to engender their growth and success stories, as well as reinforce the bank’s passion and commitment to support SMEs at every step of their journey.

“It is for this reason that we are constantly evolving, with innovation and are very intentional in our investment in cutting edge technology, dedicated to putting the power to succeed in the hands of our customers as it concerns our wide range of products,” Fashola stated.


“To this end, it is safe to say, that we are relentless in advancing the growth of SMEs, and that is why we want to further equip them with what they need to achieve even more, by introducing the UBA SME Card a bespoke financial solution designed specifically for SMEs,” he narrated.

He mentioned that the card is dedicated to empowering business owners by providing seamless access to financing, efficient expense management, and exclusive benefits tailored to help streamline operations.

According to him, with the UBA SME Card, the bank aims to equip entrepreneurs with the necessary tools to thrive in an increasingly competitive landscape.

He stated that with UBA’s presence in 20 African countries, the bank has consistently driven rapid growth for the continent.

Fashola reiterated that UBA is dedicated to fostering intra-African trade, as seen in their partnership with African Continental Free Trade Area, recognising its critical importance for sustainable economic growth on the continent.

“By facilitating cross-border trade and investment, we are not only helping businesses expand their reach but also contributing to the overall economic integration of Africa,” Fashola stated.

He said since 2019, UBA has maintained its headline sponsorship of the trade fair, which has grown to become the largest trade show in sub-Saharan Africa, drawing over 1,600 global companies and providing a crucial platform for business networking and international trade opportunities.

Head of SME Banking at UBA, Babatunde Ajayi, also underscored the critical need for comprehensive SME support, highlighting UBA’s strategic approach to providing enhanced capital access and targeted financing solutions that address financing disparities for small businesses, as well as women and youth entrepreneurs.

“Our support for the Lagos International Trade Fair is beyond the acquisition of customers; it’s more about providing value to them. We have partners across Africa, and as such, we can bring value to them and use this opportunity to showcase our products. For instance, we are partnering with AfCFTA and Afreximbank to showcase our PAPPS product, which allows our customers across Africa to transact seamlessly,” Ajayi said.

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